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RETURN TO ME; PLEASE COME BACK, BELLA LABEL
... or How It's OK to Use the Free Stuff You Get in Junk Mail
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Dean Martin isn't around anymore to sing "Return to Me," but according to several pieces of junk mail the Grinning Planet offices have received this year, I can get "Dean Martin's Greatest Hits" and 37 more CDs for just a penny! Fine, as long as we don't have to listen to the complimentary copy of "Megadeth Plays Liberace."
We're really here today to talk about some of the stuff you get in the mail that may actually be usable. Most of us have received all sorts of supposedly usable stuff in junk mail—free return-address labels, blank greeting cards, calendars, even reeeaaaally flat sponges. Well, we may be very pleased to find out that some junk-mailer considers us "sponge-worthy," but the larger question is, should we use this stuff even if we don't send a contribution to "Save the Down-Sized Rich People" or whatever group sent it to us?
Consider the case of the free return-address labels. The organization sent them to you hoping that you would send them a donation. If you're not inclined to donate, it is NOT unethical for you to use the labels. From
an ecological perspective, whether you send the organization money or not is irrelevant. The labels have already been manufactured, packaged, and mailed—those financial costs and resource costs have already been incurred. If you can make use of the free labels instead of throwing them out and buying similar replacement items, then it's a "win" for resource utilization and the environment. The group that sent you the labels isn't any worse off than if you'd just thrown the labels out. The same logic applies to ALL of the free goodies you get in the mail.
So take those return-address stickers you got from the "Friends of Hard-Luck Martian Television Stars" (or whomever) and use 'em up!
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Resources:
To get less junk mail in the first place, you can get on the "Stop Sending Me This Crap" list at the Direct Marketing Association's Mail Preference Service
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BRAIN FOOD |
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Almost half of all junk mail goes unopened to the landfill (or the recycle bin).
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Choose to Reuse
by Nikki and David Goldbeck
(Non-Fiction)
Think of how much easier it would be if you had a handy reference manual that listed a couple thousand resources where you could reuse, recycle, repair, restore, reclaim, refill, recharge, or resell just about anything your junk closet can dish out. This book, subtitled "An Encyclopedia of Services, Businesses, Tools & Charitable Programs That Facilitate Reuse," is referred to by some as "The Bible of Reuse." It's helpful for both the business and personal arenas. And just look at all those R's!
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Get reviews or purchase info for this book at
Amazon.com
See more Books for a Better Planet
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INFO-AD
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Hey, we don't pick
the Google ads! – GP
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"Bills travel through the mail at twice the speed of checks."
— Steven Wright
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